Apra is excited to bring you Apra Fundamentals: Prospect Research! Join us for online networking opportunities and learning exercises combined with additional learning in the weeks leading up to the event. You will not only have access to the online community of attendees and faculty experts, but also the opportunity to attend a virtual program taking place this Winter 2025: February 24, 26, and 28. The program focuses on the four key areas of prospect development: Campaigns, Prospect Research, Prospect Management, and Data Science. It also explores fundraising terms and technologies as well as techniques and resources for finding and analyzing biographical, background, and financial information; introduces participants to corporate and foundation research, and delves into how available data can be used to formulate gift capacities and inform fundraising operations. In addition, the program covers guiding concepts related to prospect research, such as navigating ethical considerations in conducting research, best practices for managing and reporting prospect data and creating quality research products.

The Best of Plug In to Metrics is an eLearning course featuring the top presentations, resources, and activities from the past virtual Plug In to Metrics event. Apra's experienced presenters will guide you through comprehensive sessions on essential topics in prospect development metrics, including: Shaping metrics to measure pipeline growth and performance Identifying optimal performance metrics Implementing systems to track critical campaign metrics Organizing and visualizing metrics for effective delivery Additionally, you will learn how to communicate and analyze metrics to provide valuable insights.

Length: approximately 4 hours The Apra Fundamentals: Prospect Research online learning modules focus on the four key areas of prospect development: Campaigns, Prospect Research, Prospect Management, and Data Science. It also explores fundraising terms and technologies as well as techniques and resources for finding and analyzing biographical, background, and financial information; introduces participants to corporate and foundation research, and delves into how available data can be used to formulate gift capacities and inform fundraising operations.

For professionals from small and large organizations looking to build a fundamental foundation in data science, the Apra Data Science With R Course will demonstrate the data science process necessary for project success. Different from other data science courses, the Apra course teaches participants data science through the lens of fundraising and gives participants the opportunity to build their skills with hands on practices and industry specific knowledge.