Best of Plug In to Metrics

A two-day expert-led event was held November 1-2, 2023 with a focus on upping prospect development professional's metrics games. The faculty of seasoned experts provided comprehensive sessions on the hottest topics in prospect development metrics, including how to shape metrics that measure pipeline growth and performance, identify optimal performance metrics, implement systems to track critical campaign metrics and organize visualized metrics into useful delivery systems. They also shared methods for effective communication and analysis of metrics, growing attendee's ability to provide and communicate valuable insights. 

While these virtual sessions are available in their entirety, we understand that this a massive investment in both time and resources, so we also created a "best of" program which highlights key learnings, compressed from about eight hours of programming to around three. We removed much of the live Q&A and in-depth examples provided by faculty but intend for this distilled program to offer the same high-level of content and insight. 

Below are the following topics within the course:

• Establishing a Metrics-Driven Culture
• Trust, Accountability and Transparency: Helping Leadership Understand Metrics Data
• Advancement Services Metrics: Prospect Development as a Secret Advantage
• David Lively's Outlook on Metrics
• Metrics 101: Defining and Deciding What to Measure 
• Metrics 201: Refining Metrics Over Time 
• Metrics 102: Metrics Reporting / Let's Get Tech-y: Building Metrics Into Your Tech Stack