
Apra Fundamentals: Relationship Management Course (Online Modules)
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Register
- Non-member - $495
- Professional Member - $375
- Associate Member - $375
In today’s fast-paced fundraising environment, building and sustaining meaningful donor relationships is more than a skill—it’s a strategy. This course introduces the core principles of relationship management, equipping you with the tools to engage the right donors, forecast effectively, and manage portfolios with confidence.
Unlock the power of strategic relationship management to elevate your organization’s fundraising efforts and your career success. This course offers a practical, data-driven approach to managing donor relationships, optimizing portfolios, and forecasting revenue. Designed for new to the industry, transitioning professionals, and growing teams, it equips you with the tools and insights needed to build lasting donor connections, manage gift officers and drive organizational success.
What You’ll Learn:
- The fundamentals of relationship management and its role in fundraising
- How to identify healthy vs. unhealthy donor portfolios
- Forecasting techniques and data interpretation for smarter decision-making
- Best practices for onboarding and supporting frontline fundraisers
- Ethical data collection and donor qualification strategies
Who Should Enroll: Ideal for frontline fundraisers, new team members, and professionals with unique backgrounds looking to specialize in fundraising. Organizations of all sizes will benefit from standardized practices and improved team alignment.
Why It Matters: With high turnover of frontline fundraisers in their roles, strong relationship management practices are essential for reducing turnover, improving donor relations and increasing impact. This course bridges the gap between data and human connection, helping you raise more funds, build trust, and lead with confidence.
The course contains 7 on-demand modules that take learners 20 – 60 minutes each to complete. If you upgrade to/ purchase the course with the live workshop component, it will include 3 live webinars or 1 in-person workshop day prior to the annual conference.
Learn a bit more about each lesson of the course before signing up below:
Introduction:
Relationship management is more than a system—it's a strategic mindset that aligns people, processes, and data to drive transformational philanthropy. In this introductory module, you'll explore how this discipline serves as the connective tissue between operational excellence and frontline fundraising. By embracing a culture of collaboration, accountability, and insight-driven action, your organization can unlock its full potential in major-gift fundraising.
Relationship Management 101:
Effective relationship management begins with a clear understanding of the tools and terminology that shape fundraising strategy. In this lesson, you’ll lay the groundwork for optimizing portfolios by exploring key concepts from Apra’s Body of Knowledge, gaining a high-level view of portfolios, pipelines, and policies, and reviewing essential data points that guide team alignment and strategic decision-making.
Portfolio optimization:
Take your portfolio management skills to the next level with practical strategies and problem-solving techniques. In this lesson, you’ll explore the fundamentals of Portfolio 101, learn how to interpret portfolio data effectively, and apply strategic thinking to optimize portfolios of all sizes. Whether you're part of a large team or a small shop, you’ll gain actionable insights to build and maintain high-performing portfolios that support your fundraising goals.
Reinforcing portfolio optimization:
Building on the foundations of portfolio strategy, this lesson explores the essential components that drive effective portfolio management. Learn how internal advancement meetings, proposals, and prospect tracking intersect with key performance indicators to shape frontline success. By examining gift officer and prospect development metrics, you’ll gain the tools to evaluate performance, guide strategic conversations, and ensure your portfolios are aligned for maximum impact.
Data visualization:
Effective portfolio management relies on clear, compelling communication—and data visualization is a powerful tool to make that happen. In this lesson, you’ll learn what information is most valuable to share with development officers, how visual storytelling can drive strategic conversations, and how to transform basic data into a simple, actionable dashboard. Empower your team with visuals that clarify, engage, and inspire action.
Projections:
Projections help us estimate future outcomes using simple math and past performance—no complex models required. In this lesson, you’ll learn how to create straightforward, explainable projections that support decision-making across individuals, teams, and organizations. We’ll explore how to apply these techniques over different timeframes, from annual goals to multi-year campaigns, and how projections can inform staffing, resource allocation, and performance planning. Master the fundamentals that make your insights both powerful and easy to communicate.
Putting it all together:
In this last lesson you will learn how to incorporate automations into your systems, clearly articulate business needs to technical teams, and create relationship maps that visualize connections and opportunities. Finally, discover the power of storytelling to communicate impact, inspire action, and bring your data to life. This is where strategy, systems, and storytelling converge.
Sarah Cadbury
Executive Director of Prospect Research and Management
Temple University
Chris Copsey
Assistant Vice President, Prospect Development
UNC Health Foundation
Chris Copsey is the UNC Health Foundation's Assistant Vice President of Prospect Development. Since 2019, Chris has provided the Health Foundation with research and analytical support, mainly supporting grateful patient, cultivation, and solicitation activities. He is responsible for the management of all Prospect Development work for the Foundation and leads a small team that is in charge of researching prospects, providing analysis of prospect data, and performing portfolio management and optimization for a development officer staff of about 20 officers. He is also very active in Apra, serving currently as the President-Elect of Apra Carolinas., and is a member of the Apra EPD Committee.
Carrick Davis
Executive Director, Prospect Management & Research
University of California, Davis
Carrick Davis is the Executive Director for Prospect Management & Research at UC Davis. In this role, he works with groups across University Development to provide prospect intelligence for all campus units, the UC Davis Health System, and UC Davis School of Veterinary Medicine.
Carrick has worked exclusively in the non-profit sector. Before finding Advancement, he first worked with community non-profits mapping geospatial data to support successful grant applications. One summer he worked on a team that did a house-by-house survey of every residential parcel in the City of Detroit, mapping the prevalence of arson or abandoned houses.
Since discovering the fields of Prospect Development, he has worked at a variety of higher education institutions from small private faith-based colleges to large public land grant universities. As a well-known veteran in the field, Carrick has spoken on numerous topics underneath the data science and advancement umbrellas. A former Apra President, he considers both Apra Rocky Mountains and CARA to be his home chapters. He has a BA from Beloit College in Sociology and Health Economics and holds a Master's Degree in Urban Planning from the University of Michigan.
Laurie Holmes
Prospect Researcher
4-H Council
Laurie Holmes is a research and development professional with a background in prospect research, legal librarianship, and organizational leadership. Currently serving as Prospect Researcher at the National 4-H Council, Laurie brings over a decade of experience across higher education, legal services, and the nonprofit sector. Her expertise includes competitive intelligence, due diligence, strategic planning, and team leadership.
Laurie is pursuing a Doctorate in Organizational Leadership at the University of North Carolina at Chapel Hill. She holds an MLIS from Simmons University, a Paralegal Certificate from Boston University, and a BA in Writing, Literature, and Publishing from Emerson College. An active member and volunteer with Apra, Laurie also serves as a guide at the Saint Louis Art Museum (SLAM) and tutors in community literacy programs.
Tayler Lee
Director of Pipeline & Prospect Strategy
College of Agriculture and Life Sciences NC State University
Tayler Rhoades Lee serves as the Director of Pipeline & Prospect Strategy for NC State University's College of Agriculture and Life Sciences, bringing nine years of experience to her role in Higher Education Advancement. Tayler provides insights on College strategy and initiatives, special projects, campaign planning, and goal setting. She is responsible for developing and managing comprehensive prospect pipelines for the University's largest fundraising team, which contributed over $478 million to the university's last goal of $2 billion. She also served as a subject matter expert during the University's recent CRM conversion and currently serves on the CRM optimization steering committee, as NC State prepares for its next capital campaign.
Sarah Luckey
Sr. Associate Director, Prospect Development
The Ohio State University
Sarah Luckey is the Senior Associate Director, Prospect Development at The Ohio State University. She has been with Ohio State since 2012, during that time she has served on both the prospect research and prospect management sides of her team. Sarah is passionate about strategic data use, collaborative pipeline building, and empowering frontline fundraisers. She is fortunate to work with an amazing team of prospect development professionals. Sarah holds a Master’s degree in Public Administration from The Ohio State University and a Bachelor’s degree from the University of Mount Union. She resides in Dublin, Ohio with her husband and twin daughters.
Cynthia Mikimoto
Associate Director of Prospect Management
Caltech
Cynthia Mikimoto serves as Associate Director of Prospect Management at Caltech, where she partners with development officers to ensure their portfolios remain accurate, current, and strategically aligned. Cynthia plays an active role in onboarding new team members, and continues to meet regularly with frontline fundraisers to serve as their strategic partner. Collaborating with the information services team, she works to provide insights and the story within the data for fundraisers. Ms. Mikimoto brings more than 20 years’ experience in prospect management, prospect research, leadership briefings, donor relations and event management. At Caltech, she has implemented automations related to portfolio review notifications, list reviews and stage management. She has co-presented on the critical collaboration between fundraisers and prospect development at conferences in 2023 and 2024. In recognition of her leadership and contributions to the field, Cynthia was elected president of Apra’s California chapter, CARA, in 2025. She received her undergraduate degree in psychology from Loyola Marymount University.
Cal Sturgeon
Assistant Director, Prospect Development
City of Hope
Cal Sturgeon is the assistant director, prospect development at City of Hope. They joined the hospital after serving a decade at the Washburn University Alumni Association and Foundation, where they modernized the prospect development shop through innovative research and scoring techniques, portfolio optimization, and data analytics. Sturgeon has also created better communication channels with front-line fundraising staff, leading to higher fundraising outcomes.
Sturgeon is an active member of Apra. They currently proudly serve on the Board of Directors. Previously, they served on the content planning committee for Apra International, as the communication chair of the Apra Midwest conference planning committee, and as the communication director on the Apra Missouri/Kansas board. Sturgeon was accepted to present at several Apra and MIAA Advancement conferences.
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