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Apra has made it easier for you to navigate and determine the best-recorded content for your needs by creating education bundles that target your education, from Conference Highlights to Ethics in Action to Wealth Indicators and more. New to Prospect Research? Take advantage of the Apra Fundamentals online modules to fast-track your onboarding.
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Gain prospect development knowledge, on us! Watch the industry panel "President's Panel: Apra Leaders Reflect on the Past and Plan for the Future" recorded at the Prospect Development virtual event in July 2021.
Upcoming Webinars
- Contains 2 Component(s) Includes a Live Web Event on 04/03/2024 at 12:00 PM (EDT)
Determining capacity has long been the anchor of a prospect researcher’s role. We would argue that measuring engagement is equally critical to prospect prioritization and solicitation; it is also an important strategy for a more inclusive approach to Advancement and a way that we, prospect management professionals, can contribute to a more equitable sector. In this webinar, we will explore why your organization should consider investing more time and resources into measuring engagement and share examples of how we have worked with a range of clients to incorporate engagement into their prospect management process at the appropriate level for their operation.* *Full participation is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification
Determining capacity has long been the anchor of a prospect researcher’s role. We would argue that measuring engagement is equally critical to prospect prioritization and solicitation; it is also an important strategy for a more inclusive approach to Advancement and a way that we, prospect management professionals, can contribute to a more equitable sector.
In this webinar, we will explore why your organization should consider investing more time and resources into measuring engagement and share examples of how we have worked with a range of clients to incorporate engagement into their prospect management process at the appropriate level for their operation.*
*Full participation is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification
Katelyn Martin
Managing Director, Strategic Information Services
Campbell & Company
Katelyn Martin is Managing Director, Strategic Information Services, at Campbell & Company, a national nonprofit consulting firm that helps organizations create greater impact through fundraising, communications, executive search, and strategic information services. In her 10 years with the firm, Katelyn has counseled clients across all sectors in roles ranging from strategic campaign counsel to interim development staff support. As the leader of the Strategic Information Services practice, Katelyn leverages her fundraising expertise and the advanced technical skills of her team to build the internal capacity of our clients to make data-driven decisions and build stronger donor relationships.
Prior to joining Campbell & Company, Katelyn worked in frontline and database roles with youth-serving organizations. Katelyn graduated with a Bachelor of Music in Arts Management from Northwestern University. She lives in Chicago with her husband and two children.
Carrie Dahlquist
Senior Counsel
Campbell & Company
Carrie Dahlquist brings over 25 years of experience helping organizations use the power of data to drive strategy, provide accountability and ensure transparency. She founded Campbell & Company's Strategic Information Services practice in 2012. Prior to joining the firm, Carrie worked at the University of Chicago in a variety of leadership roles in advancement, including strategic planning, campaign management, annual giving, and major gifts. Her diverse experience and technical skill gives her a unique understanding of how complex information can impact the big picture.
Carrie holds a Master of Business Administration from the University of Chicago’s Booth School of Business with concentrations in Econometrics, Strategy and Economics, and a bachelor’s degree in Human and Community Development from the University of Illinois at Urbana – Champaign.
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- Contains 2 Component(s) Includes a Live Web Event on 04/17/2024 at 12:00 PM (EDT)
Prospect Development is the Engine Driving Fundraising! A comprehensive view of prospect development includes current and future constituents, non-donors, lapsed donors, and donors who have not reached their ultimate gift to your organization. To achieve greater results, it must break through organizational silos. It includes research, analytics, database management, engagement, and all fundraising activities. As a prospect development professional, can you, as a single practitioner or group of colleagues, control all these functions and activities? NO! However, through your diligent work and professionalism, you may lay a substantial foundation that supports greater fundraising ROI through gift maximization and programmatic efficiency. This webinar is all about best practices that you can adopt/adapt to prepare for ultimate giving success as collected and revised by a grizzled 40+ year veteran of nonprofit and higher education fundraising, who encourages you to bring your thoughts and questions to this discussion.* *Full participation is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
Prospect Development is the Engine Driving Fundraising!
A comprehensive view of prospect development includes current and future constituents, non-donors, lapsed donors, and donors who have not reached their ultimate gift to your organization. To achieve greater results, it must break through organizational silos. It includes research, analytics, database management, engagement, and all fundraising activities.
As a prospect development professional, can you, as a single practitioner or group of colleagues, control all these functions and activities? NO!
However, through your diligent work and professionalism, you may lay a substantial foundation that supports greater fundraising ROI through gift maximization and programmatic efficiency.
This webinar is all about best practices that you can adopt/adapt to prepare for ultimate giving success as collected and revised by a grizzled 40+ year veteran of nonprofit and higher education fundraising, who encourages you to bring your thoughts and questions to this discussion.*
*Full participation is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
Lawrence C. Henze, MPA, JD
Analytics Architect and Senior Principal Consultant
Blackbaud
Lawrence Carroll Henze is the Analytics Architect, Senior Principal Consultant for Blackbaud Target Analytics. During his career at Blackbaud, he has worked with nonprofits, colleges, and universities in both consultative sales and consulting roles to encourage and facilitate the use of predictive analytics and related tools to promote fundraising success.
Before joining Blackbaud, Lawrence founded Core Data Services, a groundbreaking analytics approach to fundraising, in 1998. (Blackbaud purchased Core Data in 2001, creating Blackbaud Analytics). Lawrence’s experience as a development officer at Carroll University (WI), the University of Wisconsin Foundation (Madison), and the University of Dayton provided the understanding and motivation to use statistics to challenge fundraising axioms and create data-driven solutions.
Lawrence’s particular skill set is based on the use of organizational and third-party data to support strategy development and decision-making which creates a silo-free advancement operation.
Finally, Lawrence has appeared at major and regional fundraising conferences – such as CASE, AHP, AFP, APRA, CGP – in the United States, Canada, and Australia.
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- Contains 9 Product(s)
Join your peers at Apra's signature virtual event, Plug In to Technology, unfolding over two dynamic days on May 21-22, 2024, featuring diverse sessions aimed at harnessing the power of technology in the nonprofit sector. Join industry leaders and experts in an interactive webinar format as they explore AI and its impact on fundraising and prospect identification. Uncover the secrets of successful CRM conversions, change management, and consolidation, concluding with the essential skill of building metrics for your CRM. Don't miss this exclusive opportunity to revolutionize your organization’s technological landscape. Register now and Plug In for a future of amplified impact! #PlugInTech2024
Join your peers at Apra's signature virtual event, Plug In to Technology, unfolding over two dynamic days on May 21-22, 2024, featuring diverse sessions aimed at harnessing the power of technology in the nonprofit sector. Join industry leaders and experts in an interactive webinar format as they explore AI and its impact on fundraising and prospect identification. Uncover the secrets of successful CRM conversions, change management, and consolidation, concluding with the essential skill of building metrics for your CRM. Don't miss this exclusive opportunity to revolutionize your organization’s technological landscape. Register now and Plug In for a future of amplified impact! #PlugInTech2024
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- Non-member - $475
- Professional Member - $340
- Associate Member - $340
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