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  • Playing by the Rules: Prospect Development & Data Privacy

    Product not yet rated Contains 2 Component(s) Includes a Live Web Event on 07/12/2021 at 2:00 PM (EDT)

    Privacy is not a fad and not something information professionals can afford to ignore. This webinar explores state, national, and international regulations that are increasingly impacting our profession and shows ways in which prospect development professionals can remain current in the age of privacy as well as mitigate risk for their own organizations.

  • Feel the Churn! How to Implement Prospect Aging and Accelerate Pipeline Movement

    Product not yet rated Contains 2 Component(s) Includes a Live Web Event on 06/16/2021 at 2:00 PM (EDT)

    In recognition of the need for more consistent driving of and reporting on prospect movement through the pipeline, the relationship management team at GW developed definitions of and guidelines around key proxy measures to form the concept of “prospect aging.” Together, the combination of these variables provides a holistic picture of the pipeline progress a gift officer's assigned prospects are making, as viewed through the parallel lenses of stage aging and portfolio saturation. This session will describe the process of developing this concept, dive into sample micro and macro level reports, review outcomes to date, and provide attendees with a framework for establishing prospect aging at their own institutions.

  • What Motivates your Donor: Understanding Interests, Passions, and Hobbies

    Product not yet rated Contains 2 Component(s) Includes a Live Web Event on 05/26/2021 at 2:00 PM (EDT)

    Supported by our most recent report, we will explore how understanding major donors’ interests, passions, and hobbies can bridge the gap from a cold outreach to targeted and effective engagements. Our experts will discuss trends among the UHNW and VHNW populations and what these groups are interested and involved in, and how to use this data to best inform your organization’s strategies. They will also explain how this data and insight can be integrated into your workflows through the Wealth-X database. ​This webinar is worth (1) CFRE point.

  • Understanding the Impact of Prospect Development

    Product not yet rated Contains 2 Component(s) Includes a Live Web Event on 05/19/2021 at 1:00 PM (EDT)

    Learn how to identify, develop, and report on significant metrics in prospect research and relationship management to better understand how your work impacts your organization.

  • Mapping Strategies for Inclusive Prospect Development - PART II

    Product not yet rated Contains 2 Component(s) Includes a Live Web Event on 05/12/2021 at 2:00 PM (EDT)

    Prospect Development plays a critical role in fundraising. We see the big picture. We identify not only prospects, but patterns in constituent behavior. We utilize best practices to optimize portfolios and map strategies to enhance quantitative outcomes. But what happens when our best practices create awareness gaps that result in missed opportunity? And how do we respond to the imperative to shift our lenses and expand our repertoires to promote inclusion? We know that diversity, equity and inclusion is a better practice strategy. What may be more elusive is how to apply DEI to prospect development methodologies in tangible ways. This two-part webinar series will provide a step-by-step guide to imbed DEI principles across each of the Body of Knowledge domains. Participants will learn practical tips and tactics that build on industry core competencies to drive inclusive better practices for prospect development.

  • How Big Data Changed Your Donors’ Expectations, And What You Need To Do Now

    Contains 1 Component(s)

    Something changed our donors’ expectations over the last several years, and we as non-profits have been late to react. It's BIG DATA. Facebook, Amazon, and a growing number of successful companies have been able to leverage that data to hyper-personalize how they connect and engage with people. And those people are our donors. Now, our donors are expecting that same type of communication from the non-profits they support. Have you been able to make the pivot? It's critical that you jump on this trend, or you will be left seeming stale and out-of-date to the very people you are trying to engage. Join us as we discuss the changing landscape and expectations of donors and share insights into how you can personalize communication at scale for your organization to meet the changing expectations of your donors and prospects.

  • Mapping Strategies for Inclusive Prospect Development - PART I

    Contains 1 Component(s) Recorded On: 04/28/2021

    Prospect Development plays a critical role in fundraising. We see the big picture. We identify not only prospects, but patterns in constituent behavior. We utilize best practices to optimize portfolios and map strategies to enhance quantitative outcomes. But what happens when our best practices create awareness gaps that result in missed opportunity? And how do we respond to the imperative to shift our lenses and expand our repertoires to promote inclusion? We know that diversity, equity and inclusion is a better practice strategy. What may be more elusive is how to apply DEI to prospect development methodologies in tangible ways. This two-part webinar series will provide a step-by-step guide to imbed DEI principles across each of the Body of Knowledge domains. Participants will learn practical tips and tactics that build on industry core competencies to drive inclusive better practices for prospect development.

  • Body of Knowledge

    Product not yet rated Contains 2 Component(s)

    FREE RESOURCE FOR APRA MEMBERS. Last updated February 2019. Developed by Apra volunteers in each area, this comprehensive tool helps individuals and their managers identify growth opportunities and ensure they have the knowledge and resources needed to excel in their current positions or assume new responsibilities at their organizations. The Body of Knowledge (BOK) also helps prospect development professionals demonstrate the breadth of their knowledge to those who are less familiar with their role.

  • Creating an Analytics Program That is Right-Sized to Your Needs, Talent and Data

    Product not yet rated Contains 1 Component(s)

    A reality for many organizations is pursuit of analytics-driven by new data, technology or technical skills. This often results in creating something interesting, but not very impactful: it was created from excitement to innovate and not always aligned with organizational needs. In this session, we will explore an assessment approach that includes reviewing data structures and existing reports, stakeholder perceptions and needs and leadership vision that will help you develop and implement an analytics road map that’s right for your organization. Once true needs and capabilities are determined and prioritized, a road map to impactful and scalable analytics development can emerge and drive a thoughtful culture of adoption.

  • 2020 Data Science Now Recordings Bundle

    Product not yet rated Contains 10 Product(s)

    Get 10 educational recordings including peer case studies that address all aspects of successful data science integration in development offices, including best practices, project design, resource utilization, and cutting edge applications.