Putting Our Own Oxygen Masks on First

In the dynamic world of prospect development, the journey to success begins by ensuring that your own internal metrics are robust, insightful, and strategically aligned. This session is a call to action for prospect development professionals to invest in and refine their own key performance indicators (KPIs) before extending their expertise to other teams and the broader organization. Focusing on internal metrics lays the foundation for impactful strategies, informed decision-making, and sustainable growth.

Key Topics Covered:

• The Oxygen Mask Principle: Explore the metaphor of putting our own oxygen masks on first. Understand why prospect development teams must prioritize their internal metrics before extending their insights to other departments. Learn how strong internal metrics are the key to enhancing the effectiveness of your strategies.
• The Why of Internal Metrics: Delve into the compelling reasons behind dedicating time and effort to refining internal metrics. Uncover the direct benefits of metrics that accurately reflect your team's activities and successes, from identifying trends to shaping strategic planning.
• Sample Internal Metrics: Gain practical insights by examining sample metrics that can transform prospect development practices. Explore metrics that focus on tracking prospect engagement, conversion rates, pipeline health, and more, all designed to fuel data-driven strategies.
• Reporting and Sharing Out: Understand how to effectively communicate your internal metrics to your team and organization stakeholders. Learn best reporting practices that highlight your work's impact and facilitate informed decision-making.
• Lessons Learned: Benefit from the experiences of industry experts as they share real-world examples of refining internal metrics. Discover valuable insights, common pitfalls, and success stories that can guide your own metric enhancement journey.

Who Should Attend: This session is specifically designed for prospect development professionals passionate about elevating their practices through metrics. Whether you're a seasoned prospect researcher, a data analyst specializing in development, or a prospect management professional, this session will equip you with the tools and strategies to cultivate meaningful internal metrics.