In the dynamic world of prospect development, the journey to success begins by ensuring that your own internal metrics are robust, insightful, and strategically aligned. This session is a call to action for prospect development professionals to invest in and refine their own key performance indicators (KPIs) before extending their expertise to other teams and the broader organization. Focusing on internal metrics lays the foundation for impactful strategies, informed decision-making, and sustainable growth.
Key Topics Covered:
- The Oxygen Mask Principle: Explore the metaphor of putting our own oxygen masks on first. Understand why prospect development teams must prioritize their internal metrics before extending their insights to other departments. Learn how strong internal metrics are the key to enhancing the effectiveness of your strategies.
- The Why of Internal Metrics: Delve into the compelling reasons behind dedicating time and effort to refining internal metrics. Uncover the direct benefits of metrics that accurately reflect your team's activities and successes, from identifying trends to shaping strategic planning.
- Sample Internal Metrics: Gain practical insights by examining sample metrics that can transform prospect development practices. Explore metrics that focus on tracking prospect engagement, conversion rates, pipeline health, and more, all designed to fuel data-driven strategies.
- Reporting and Sharing Out: Understand how to effectively communicate your internal metrics to your team and organization stakeholders. Learn best reporting practices that highlight your work's impact and facilitate informed decision-making.
Who Should Attend: This session is specifically designed for prospect development professionals passionate about elevating their practices through metrics. Whether you're a seasoned prospect researcher, a data analyst specializing in development, or a prospect management professional, this session will equip you with the tools and strategies to cultivate meaningful internal metrics.
Brent Laskowski
Executive Director, Prospect Management and Analytics
Penn State University
Brent serves as Executive Director of Prospect Management and Analytics in Penn State’s Division of Development and Alumni Relations. He leads a team eighteen professionals working to provide best-in-class service to support the needs of the University Development program. Brent provides strategic leadership in leveraging team member talents, data, and systems to create efficiency within the Prospect Management and Analytics Office and greater development enterprise at Penn State. He is a graduate of the Advancement Leadership Lab, a national program with colleagues from nine of the premier public higher education advancement programs in the US and Canada.
Brent is a graduate of Penn State’s Smeal College of Business and has completed advanced coursework in pursuit of a Master’s degree in Data Analytics with a Business Analytics option, through Penn State’s World Campus. Brent has more that nineteen years of experience in the field of Research, Prospect Management, and Data Analytics in the fundraising field.
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