DON'T PANIC! A Panel Perspective on Adapting Advancement in COVID-19

Recorded On: 07/28/2021


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Learn more about how leaders from a range of development shops with varying roles have adapted to address the shifts, changes, best practices, and campaign adjustments that institutional and advancement leaders and their staff have had to make due to the uncertainty and instability caused by the COVID-19 pandemic's economic impact to fundraising.

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DON'T PANIC! A Panel Perspective on Adapting Advancement in COVID-19
Recorded 07/28/2021
Recorded 07/28/2021 Learn more about how leaders from a range of development shops with varying roles have adapted to address the shifts, changes, best practices, and campaign adjustments that institutional and advancement leaders and their staff have had to make due to the uncertainty and instability caused by the COVID-19 pandemic's economic impact to fundraising.

Rachel Veron

Social Scientist Fundraising Analytics

LSU Foundation

Rachel Veron is a social scientist who directs fundraising analytics for LSU. Rachel has worked for 15 years on public policy issues ranging from poverty and child welfare to economic development and workforce to higher education advancement. In her role leading a small, start-up analytics shop at the LSU Foundation, she has focused on applying data and analysis to improving data quality, forecasting, and executive reporting and building new data products and evaluation frameworks for prospecting, fundraising, and stewardship programs. She loves to chat methods, data viz, and data ethics. Rachel lives in Baton Rouge and finds joy in family adventures with her daughter Carolyn and partner Evan.

Jessica Weimer O'Connor

Senior Director Prospect Development

LSU Foundation

A graduate of Louisiana State University's Manship School of Mass Communication, Jessica O’Connor began her tenure at the LSU Foundation after being in the communications industry for over 12 years.

As Senior Director of Prospect Development, Jessica works closely between Advancement Services and Development to provide robust pipeline insights, nimble prospect identification and hands-on portfolio management in pursuit of LSU's $1.5 billion Fierce for the Future campaign, the largest and most far-reaching advancement campaign ever initiated for higher education in the history of Louisiana.

Prior to her work with non-profit fundraising, Jessica enjoyed nearly a decade  with Louisiana Business Inc. --  local multi-media publisher -- where she lead the Audience Development team through a transformational review of industry practices to grow revenue sources and circulation, drawing on expertise in brand standards, concierge-model customer support, data aggregation and project management. 

When not emerged in lists and data, Jessica's right-brain-pursuits include calligraphy and hand lettering, advising the LSU Delta Gamma recruitment team and leadership development in the Junior League of Baton Rouge.

Ron Song

Senior Director of Prospect & Campaign Analysis

UC Irvine

Jeff Hill

University of North Carolina at Chapel Hill

Rebecca Fullmer

Assistant Vice President - Campaign Director

University of Cincinnati Foundation

Leslie Schibsted

UC Berkeley