Your Mid-Level Donors and March Madness: How to Organize the Tournament, Craft the Brackets and Play the Game

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Your mid-level donors are a wide range of caring individuals with varying degrees of future philanthropic potential. As a research professional, we'll discuss your role in assessing the field of hopeful major donors, organizing and managing the process, and developing a game plan with your advancement partners.

3 Takeaways  
* Assessment techniques to understand your mid-level donor population  
* Keys to an effective and vibrant prospect and moves management program  
* Strategies for creating a game plan with your development officers are going to the "Big Dance!"

Carol Belair

Strategic Consultant, Principal, Analytics Services

Blackbaud, Inc.

Carol Belair joined Blackbaud in 2003 and has been in non-profit fundraising, prospect research and analytics since 1995. She has worked with hundreds of clients, written papers, blogs and articles and spoken at many conferences and webinars, including BBCON, APRA and AHP with a focus on co-presenting with Blackbaud nonprofit clients.  She feels that nonprofit clients’ successful usage of Blackbaud analytics and software is where the “rubber meets the road.”  She feel so privileged to help nonprofit organizations on a day-to-day basis achieve their goals by using Blackbaud’s Data Intelligence solutions and ResearchPoint software.  She has a BA in Music from the University of Minnesota and completed graduate studies in marketing communications from University of St. Thomas in Minneapolis, MN.  She lives in a suburb of Minneapolis, MN and in the winter lives in the Space Coast of Florida.  

Tanya Cole

Strategic Consultant, Principle

Blackbaud

Tanya joined Blackbaud in 2019.  She has served the Minneapolis/St. Paul community since 1993 in a variety of roles, mainly involving prospect research and prospect management as well as annual giving and campaign management.  A two-time Apra-Minnesota board member and long-time Blackbaud power user, Tanya enjoys educating and exciting her clients in using their Blackbaud analytics tools to reach new philanthropic success.

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Your Mid-Level Donors and March Madness: How to Organize the Tournament, Craft the Brackets and Play the Game
Recorded 08/28/2023  |  60 minutes
Recorded 08/28/2023  |  60 minutes Your mid-level donors are a wide range of caring individuals with varying degrees of future philanthropic potential. As a research professional, we'll discuss your role in assessing the field of hopeful major donors, organizing and managing the process, and developing a game plan with your advancement partners.