What Makes a Good Fundraiser: Is the Devil in the Details?

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All at various points in the campaign journey, three peers combined forces to try to answer leadership questions about the key metrics, measures, and creative ideas that drive successful fundraising. Join us for an engaging and interactive session to discover ways our teams are using data-driven decision-making to enhance the fundraising efforts at our institutions. Explore real-life examples and case studies from our organizations as well as other large higher-education peers to gain valuable insights in how we are influencing accountability strategies to help fundraisers achieve their goals.

Kari Stokosa

Senior Managing Director - Research & Prospect Management

Wisconsin Foundation & Alumni Association

Rachel Brandell-Mayers

Associate Director Development Research

University of Michigan

Heather McPhail

Senior Associate Director of Development Research

University of Michigan

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What Makes a Good Fundraiser: Is the Devil in the Details?
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