The Metrics Gambit: Developing a Culture of Accountability During a Strategic Pivot

Recorded On: 07/29/2021


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In the midst of global uncertainly, how did LSU rearrange the board -- rebuilding metrics and unveiling new portfolios -- while retaining talent and reinforcing a culture of accountability?

Within a year of launching new development metrics, the LSU Foundation faced a critical need to reset fundraising priorities and execute a total organizational restructure. Leadership across Development, Advancement Services and Talent Management collaborated on an unprecedented strategy we hoped would result in a more advantageous position for transformational fundraising at LSU.

Join the LSU Foundation’s Vice President for Development and Senior Director for Prospect Development to learn more about determining what to measure across varying portfolio types, setting consistent expectations around all metrics, working with fundraisers to self-set proposal goals and making data-driven adjustments along the way.

This webinar is worth (1) CFRE point.

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The Metrics Gambit: Developing a Culture of Accountability During a Strategic Pivot
Recorded 07/29/2021
Recorded 07/29/2021 In the midst of global uncertainly, how did LSU rearrange the board -- rebuilding metrics and unveiling new portfolios -- while retaining talent and reinforcing a culture of accountability?

Jessica Weimer O'Connor

Senior Director Prospect Development

LSU Foundation

A graduate of Louisiana State University's Manship School of Mass Communication, Jessica O’Connor began her tenure at the LSU Foundation after being in the communications industry for over 12 years.

As Senior Director of Prospect Development, Jessica works closely between Advancement Services and Development to provide robust pipeline insights, nimble prospect identification and hands-on portfolio management in pursuit of LSU's $1.5 billion Fierce for the Future campaign, the largest and most far-reaching advancement campaign ever initiated for higher education in the history of Louisiana.

Prior to her work with non-profit fundraising, Jessica enjoyed nearly a decade  with Louisiana Business Inc. --  local multi-media publisher -- where she lead the Audience Development team through a transformational review of industry practices to grow revenue sources and circulation, drawing on expertise in brand standards, concierge-model customer support, data aggregation and project management. 

When not emerged in lists and data, Jessica's right-brain-pursuits include calligraphy and hand lettering, advising the LSU Delta Gamma recruitment team and leadership development in the Junior League of Baton Rouge.

Krista Allen Raney

LSU Foundation