The Marathon and the Sprint: Managing Campaigns with Data-Driven Strategy

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A successful fundraising campaign or initiative is driven by a broad understanding of an organization's constituency and the opportunities it presents. Major gift fundraising is only one piece of the strategy when thinking of overall campaign success. Understanding how to segment constituencies for all levels of fundraising, from annual to principal, sets an organization up for success in both the short-term and long-term: the marathon and the sprint.

Brittany Ann Crawmer

Senior Research Analyst

Purdue for Life Foundation

Chelsie Bolt

Senior Research Analyst

Purdue for Life Foundation

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The Marathon and the Sprint: Managing Campaigns with Data-Driven Strategy
Recorded 08/28/2023  |  60 minutes
Recorded 08/28/2023  |  60 minutes A successful fundraising campaign or initiative is driven by a broad understanding of an organization's constituency and the opportunities it presents. Major gift fundraising is only one piece of the strategy when thinking of overall campaign success. Understanding how to segment constituencies for all levels of fundraising, from annual to principal, sets an organization up for success in both the short-term and long-term: the marathon and the sprint.
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