She Doesn't Even Go Here!: Researching Outside of the Lines

Traditional prospect research often focuses on an organization's most obvious supporters' alumni, patients, patrons, or direct stakeholders. But what about the untapped potential beyond these natural constituencies? In this session, we'll challenge conventional research boundaries and explore strategies to identify, assess, and engage non-traditional prospects who have the capacity and inclination to give despite lacking a direct affiliation with your organization. We will examine case studies from various organizations, highlighting their identification processes and the successes achieved through strategic prospect research. Whether you're in higher education, healthcare, arts & culture, or any nonprofit sector, this session will help you think outside the lines, uncover hidden prospects, and diversify your donor pipeline like never before.