Revolutionize Your Database: Fix Messy Data and Build a Strong Foundation

Do you trust the data quality of your database? Do you ever pull a list of donors and question the validity or accuracy of the data? You are not alone. In a competitive fundraising environment it can be challenging to build a pipeline of future donors, but some of your best prospects might be hiding in your database. In this hands-on workshop, attendees will be guided through ways to identify messy data, how to build a plan for cleaning the data, and strategies for building processes and procedures for not only keeping data clean, but using it to prospect for new donors. This presentation is based on the work the speaker did with the Lincoln Center Theater to clean their entire database and prepare for the Theater's 40th anniversary. Participants will be challenged to think about ROI of cleaning certain aspects of the database, no matter what database system they use.

Learning Objectives:

• Attendees will create a plan for cleaning and maintaining the data in their database.
• Attendees will create a plan for how to use their data to effectively mine for new prospects.