Pipelines and Metrics and Engagement! Oh, my! A Journey Down the Yellow Brick Road to Creating an Action-Driven Performance Development Reporting Suite

How did the LSU Foundation take our perspective on performance metrics from an annual meeting with the mysterious man behind the curtain to daily-use management insights accessible at the click of a heel? Join Jordan Jopling, Senior Director of Development, and Jessica O’Connor, Senior Director Prospect Development, on a 15-month journey building a suite of tools that brought our team and individual performance indicators into full color - portfolio engagement, regional activity, pipeline building, and peer-group based quartiles. Whether you’re looking for a heart, brains, or courage to take the next step into actionable data insights, attendees will takeaway insights on building reports that inform multiple audiences, choosing your key fundraiser performance indicators, and more!

Jessica Weimer O'Connor

Senior Director Prospect Development

LSU Foundation

A graduate of Louisiana State University's Manship School of Mass Communication, Jessica O’Connor began her tenure at the LSU Foundation after being in the communications industry for over 12 years.

As Senior Director of Prospect Development, Jessica works closely between Advancement Services and Development to provide robust pipeline insights, nimble prospect identification and hands-on portfolio management in pursuit of LSU's $1.5 billion Fierce for the Future campaign, the largest and most far-reaching advancement campaign ever initiated for higher education in the history of Louisiana.

Prior to her work with non-profit fundraising, Jessica enjoyed nearly a decade  with Louisiana Business Inc. --  local multi-media publisher -- where she lead the Audience Development team through a transformational review of industry practices to grow revenue sources and circulation, drawing on expertise in brand standards, concierge-model customer support, data aggregation and project management. 

When not emerged in lists and data, Jessica's right-brain-pursuits include calligraphy and hand lettering, advising the LSU Delta Gamma recruitment team and leadership development in the Junior League of Baton Rouge.

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Pipelines and Metrics and Engagement! Oh, my! A Journey Down the Yellow Brick Road to Creating an Action-Driven Performance Development Reporting Suite
Recorded 07/28/2022
Recorded 07/28/2022