Partner Webinar: Why You Need a Three Dimensional Approach to Your Segmentation Strategy

Recorded On: 12/08/2021

“Big data” can help nonprofits predict future behavior precisely and provide an important competitive edge.

 But how do you prevent information overload and derive these insights efficiently?

 The key is to make “big data” more manageable. Data must predict things worth predicting, identify problems worth fixing, and opportunities worth pursuing.

 In this webinar, we discuss why wealth and predictive modeling are so powerful, how they interact, and the importance of considering a holistic approach to your segmentation strategy.

This webinar is worth one (1) CFRE point.

Key:

Complete
Failed
Available
Locked
Partner Webinar: Why You Need a Three Dimensional Approach to Your Segmentation Strategy
Recorded 12/08/2021
Recorded 12/08/2021 “Big data” can help nonprofits predict future behavior precisely and provide an important competitive edge. But how do you prevent information overload and derive these insights efficiently? The key is to make “big data” more manageable. Data must predict things worth predicting, identify problems worth fixing, and opportunities worth pursuing. In this webinar, we discuss why wealth and predictive modeling are so powerful, how they interact, and the importance of considering a holistic approach to your segmentation strategy.

Katherine Swank

Principal Strategic Consultant

Blackbaud

Katherine joined Blackbaud in 2007 and since has tenured her role in helping clients across all non-profit sectors better understand their constituent data and donor trends. She actively engages with client teams to provide guidance on data-informed strategic fundraising efforts, revenue growth and promoting long-term file health through her action-oriented facilitation. Her customer engagements include those using enterprise data intelligence packages. 

Before assuming this role, Katherine served as the national director of major gift planning at the National Multiple Sclerosis Society home office, as a regional director of gift planning at the American Heart Association, as director of major and planned gifts at Colorado Public Radio, and was the annual fund director at Southwestern University School of Law. She raised over $200 million mission-related dollars during her 25-year career.

She also served as an affiliate faculty member at Regis University for their Masters in Global Nonprofit Management degree program for 11 years. Before entering the not-for-profit field, Katherine practiced law in Arizona, managed a state-wide high school law-related education program and coordinated the National High School Mock Trial Competition. 

Katherine is a past president of the Colorado Planned Giving Roundtable and is an active volunteer and advisor to a variety of organizations in her community and beyond. She is a frequent speaker at BBCON, NACGP, APRA, AFP, and other industry conferences.

Katherine holds an Independent Studies degree from the University of Northern Colorado and received her Doctor of Jurisprudence at Drake University’s School of Law.