Partner Webinar: Chasing Capacity: Not the Best Model for Fundraising Success

Recorded On: 04/18/2024

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Prospect Development is the Engine Driving Fundraising!

A comprehensive view of prospect development includes current and future constituents, non-donors, lapsed donors, and donors who have not reached their ultimate gift to your organization. To achieve greater results, it must break through organizational silos. It includes research, analytics, database management, engagement, and all fundraising activities.

As a prospect development professional, can you, as a single practitioner or group of colleagues, control all these functions and activities? NO!

However, through your diligent work and professionalism, you may lay a substantial foundation that supports greater fundraising ROI through gift maximization and programmatic efficiency. 

This webinar is all about best practices that you can adopt/adapt to prepare for ultimate giving success as collected and revised by a grizzled 40+ year veteran of nonprofit and higher education fundraising, who encourages you to bring your thoughts and questions to this discussion.*

*Full participation is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification. 

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Partner Webinar: Chasing Capacity: Not the Best Model for Fundraising Success
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes Prospect Development is the Engine Driving Fundraising! A comprehensive view of prospect development includes current and future constituents, non-donors, lapsed donors, and donors who have not reached their ultimate gift to your organization. To achieve greater results, it must break through organizational silos. It includes research, analytics, database management, engagement, and all fundraising activities. As a prospect development professional, can you, as a single practitioner or group of colleagues, control all these functions and activities? NO! However, through your diligent work and professionalism, you may lay a substantial foundation that supports greater fundraising ROI through gift maximization and programmatic efficiency. This webinar is all about best practices that you can adopt/adapt to prepare for ultimate giving success as collected and revised by a grizzled 40+ year veteran of nonprofit and higher education fundraising, who encourages you to bring your thoughts and questions to this discussion.
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Lawrence C. Henze, MPA, JD

Analytics Architect and Senior Principal Consultant

Blackbaud

Lawrence Carroll Henze is the Analytics Architect, Senior Principal Consultant for Blackbaud Target Analytics. During his career at Blackbaud, he has worked with nonprofits, colleges, and universities in both consultative sales and consulting roles to encourage and facilitate the use of predictive analytics and related tools to promote fundraising success. 

Before joining Blackbaud, Lawrence founded Core Data Services, a groundbreaking analytics approach to fundraising, in 1998. (Blackbaud purchased Core Data in 2001, creating Blackbaud Analytics). Lawrence’s experience as a development officer at Carroll University (WI), the University of Wisconsin Foundation (Madison), and the University of Dayton provided the understanding and motivation to use statistics to challenge fundraising axioms and create data-driven solutions.

Lawrence’s particular skill set is based on the use of organizational and third-party data to support strategy development and decision-making which creates a silo-free advancement operation.

Finally, Lawrence has appeared at major and regional fundraising conferences – such as CASE, AHP, AFP, APRA, CGP – in the United States, Canada, and Australia.