Of, By and For the People: A Presidential Research Liaison Structure in a Campaign
Recorded On: 08/07/2017
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Learn how George Washington University's Research and Relationship Management team developed a unique campaign structure featuring a specialized presidential cohort. While ensuring that the president's office receives high-quality research deliverables, these prospect development professionals also continue to manage their strategically-selected central liaison relationships, maintaining ownership over their research product, prospect strategy sessions, campaign-focused portfolio management, and professional development and projects. Presenters will share how this set up enabled Research and Relationship Management to have direct impact on campaign outcomes.
This webinar is worth (1) CFRE point.
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Michele Borucki
Helen Brown Group
Michele began her career in development in 2012 as a Development Analyst with the University of California, Berkeley Corporate and Foundation Relations team. She served as a Prospect Analyst at University of California, Davis and then as a Senior Prospect Analyst at the George Washington University. Michele is a member of NEDRA, Apra Florida, and Apra International and previously served as the Social Media Chair for Apra Metro DC. She received her BA in creative writing from Florida State University and studied higher education leadership at California State University, Sacramento. She currently lives in Tampa, FL with her husband and two children. Michele joined the Helen Brown Group in July 2018.
