Major Gifts, Smarter Research: The AI Advantage Explained

AI is transforming the way nonprofits identify, engage, and retain major donors—helping prospectors move beyond traditional wealth screening and into the world of predictive intelligence. With AI-driven insights, organizations can understand donor behavior on a deeper level, forecast their next major gift, and personalize outreach like never before.

AI is revolutionizing prospect research—empowering researchers to go far beyond traditional wealth screening and into the realm of predictive intelligence. With AI-driven insights, researchers can now uncover hidden major gift potential, track real-time engagement signals, and build smarter, more dynamic portfolios that evolve with donor behavior.

In this session, we’ll explore how AI enhances every stage of prospect development—from identifying top prospects to informing strategy and timing for major gift asks. You’ll learn how to prioritize your research efforts, streamline portfolio management, and deliver the intelligence fundraisers need to convert prospects into major donors.

Key Takeaways – You Will Leave This Session Knowing:

• How to Uncover Hidden Major Gift Prospects
• Move beyond static wealth indicators using AI-powered data signals that reveal real-time donor intent and capacity.
• How Predictive Models Forecast Giving Behavior
• Understand the variables and models that can accurately estimate likelihood to give, giving capacity, and timing.
• How to Support More Strategic Asks
• Equip your gift officers with actionable insights—like ideal ask amounts and personalized donor motivators.
• How to Maintain a High-Quality Portfolio
• Use AI to continuously refresh and optimize prospect lists, ensuring major gift officers are focused on the right leads.
• How to Use AI to Personalize Donor Journeys
• Inform customized outreach strategies that align with donor interests, behaviors, and past engagement.
• How AI is Driving Real Results in Prospect Research
• Learn from case studies of institutions that have elevated their research strategy and fueled major gift growth with DonorSearch AI.

Whether you’re working to surface better leads, streamline your research process, or drive more efficient fundraising collaboration, this session will leave you with practical, AI-powered strategies to elevate your prospecting game.