Leadership Buy in through Design Thinking in Advancement


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Leadership buy in is critical for any project to be successful. Design thinking is a methodology to solve problems that focuses on asking questions and listening with empathy to meet the needs of the stakeholder. Storytelling helps explain the interconnections among people in situations and settings, explaining the findings and insights that engage the stakeholder. In this session, we will explore the key concepts of CRISP-DM, Design Thinking, and how this approach can be used for leadership buy in and to foster innovation.

Gokul Murugesan

Executive Director, Decision Science and Analytics, Chair - Data Science

MD Anderson Cancer Center

I am a passionate, achievement-oriented Advanced Analytics professional with over 10 years’ experience in data mining, predictive analytics, and optimization.  My work is focused on generating actionable, data-driven business insights in industries spanning financial services, Utilities, energy efficiency, renewable energy, and now fundraising. A significant component of my professional success track record is being comfortable bridging the gap between business and technical aspects of analytic problems. I believe data is the key to truly knowing your software, your product, and your company. 

My goal as a data scientist is helping all areas of the development process work smarter through data. From analyst to the executive leadership, I work with them closely so that analysis is clear and contextually relevant to them.

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Leadership Buy in through Design Thinking in Advancement
Recorded 07/28/2022
Recorded 07/28/2022 Leadership buy in is critical for any project to be successful. Design thinking is a methodology to solve problems that focuses on asking questions and listening with empathy to meet the needs of the stakeholder. Storytelling helps explain the interconnections among people in situations and settings, explaining the findings and insights that engage the stakeholder. In this session, we will explore the key concepts of CRISP-DM, Design Thinking, and how this approach can be used for leadership buy in and to foster innovation.