Introducing Constituent Intelligence, a New Team Transforming Data into Action

Recorded On: 11/07/2019


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Data is a valuable asset and deriving insights from the right data points -- and the right time -- expands our prospect pools and fundraising ambitions. So how do we enhance the ROI of our data at our organizations? At St. Thomas, our newly created Constituent Intelligence team focuses on putting "data into action" and expanding our view of alumni using data science. Throughout this process, we reduced the time and effort dedicated to manual work and increased the richness of our relationship, employment, and other data points. In this presentation, we will walk through this team transformation and share specific ways to tap into your existing data for new information.

This session is part of the Plug In to Data Science Bundle.

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Introducing Constituent Intelligence, a New Team Transforming Data into Action
Open to view video.
Open to view video. Data is a valuable asset and deriving insights from the right data points -- and the right time -- expands our prospect pools and fundraising ambitions. So how do we enhance the ROI of our data at our organizations? At St. Thomas, our newly created Constituent Intelligence team focuses on putting "data into action" and expanding our view of alumni using data science. Throughout this process, we reduced the time and effort dedicated to manual work and increased the richness of our relationship, employment, and other data points. In this presentation, we will walk through this team transformation and share specific ways to tap into your existing data for new information.

Jena Zangs

Director of Institutional Data, Analytics & Reporting

University of St. Thomas

Jena Zangs is the Director of Institutional Data, Analytics and Reporting at the University of St. Thomas in Minnesota, a rising visionary in the field of Data Science and Higher Education. With her strong background in business and technology, Jena brings a unique perspective to problem-solving with data that is breaking through traditional higher education practices. Her passion around data strategy, technology and empowering constituents who are “All for the Common Good” [the St. Thomas mission] drives her to be an industry leader.

Jena holds a master's of science in data science from the University of St. Thomas in Minnesota with a strong focus on Big Data and Machine Learning.

Patrick Sanchez

Director of Constituent Intelligence

University of St. Thomas