Identifying the Next Generation of Principal Gift Prospects

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"Identifying the Next Generation of Principal Gift Prospects" will explain how to identify prospects that could develop Principal Gift capacity, long before they've done so. The University of North Carolina at Chapel Hill'0s Principal Gift Research team will discuss where to find these prospects and how to valuate them. Attendees will also learn how and why to build a similar program, as well as mistakes to avoid while doing so.

Learning Objectives:

  • Attendees will develop methods to identify Ultra High Net Worth career archetypes.
  • Attendees will identify common mistakes to avoid in program development.

Z.B. Haislip

Diane Hummelbrunner

Keiler Pulling

Jenny Peterson

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Identifying the Next Generation of Principal Gift Prospects
Recorded 08/22/2024  |  60 minutes
Recorded 08/22/2024  |  60 minutes