How to turn your Database into an Asset

Is your CRM data helping or hindering your fundraising efforts? Learn how to overcome common database challenges and optimize your CRM for success. Our session covers strategies for maximizing data efficiency and identifying new donors. Discover how to spot hidden major donors in your CRM using advanced analytics, real-world examples, and best practice tips for identifying individuals who support similar causes but aren't yet on your radar. Gain the knowledge and tools to transform your CRM data a valuable fundraising asset.

Learning Objectives:

The ability to uncover major donors who might be hidden in your CRM.
Find creative solutions to combat issues such as data inconsistency.

Jessica Roberts

Vice President, Data Analytics

CCS Fundraising

Jessica joined CCS in 2015 and has 20 years of experience in nonprofit fundraising management and consulting. She has held leadership roles in Annual and Major Giving, Donor Relations, Event Planning, and Data Analytics. She is currently the Vice President, Data Analytics. Jessica has worked with so many outstanding clients all over the world. Since her time at CCS, Jessica has worked with over 1,000 clients to effectively utilize data analytics for strategic fundraising.

Development is a career path she has chosen to follow since college. She worked her way up from a student caller and manager at Binghamton University. Jessica holds an M.S. in Nonprofit & Fundraising Management from Columbia University. She has a B.S. in Management, with concentrations in Marketing and Consulting & Organizational Leadership, from Binghamton University