How Big Data Changed Your Donors’ Expectations, And What You Need To Do Now

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Something changed our donors’ expectations over the last several years, and we as non-profits have been late to react. It's BIG DATA. Facebook, Amazon, and a growing number of successful companies have been able to leverage that data to hyper-personalize how they connect and engage with people. And those people are our donors. Now, our donors are expecting that same type of communication from the non-profits they support. Have you been able to make the pivot? 

It's critical that you jump on this trend, or you will be left seeming stale and out-of-date to the very people you are trying to engage.  Join us as we discuss the changing landscape and expectations of donors and share insights into how you can personalize communication at scale for your organization to meet the changing expectations of your donors and prospects.

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How Big Data Changed Your Donors’ Expectations, And What You Need To Do Now
Recorded 05/05/2021
Recorded 05/05/2021 Something changed our donors’ expectations over the last several years, and we as non-profits have been late to react. It's BIG DATA. Facebook, Amazon, and a growing number of successful companies have been able to leverage that data to hyper-personalize how they connect and engage with people. And those people are our donors. Now, our donors are expecting that same type of communication from the non-profits they support. Have you been able to make the pivot? It's critical that you jump on this trend, or you will be left seeming stale and out-of-date to the very people you are trying to engage. Join us as we discuss the changing landscape and expectations of donors and share insights into how you can personalize communication at scale for your organization to meet the changing expectations of your donors and prospects.

Dawn Galasso

Senior Enterprise Account Executive

iWave

With nearly a decade in the nonprofit technology space, Dawn specializes in providing her clients with the best and most innovative products available in the everchanging philanthropy space. Her love of all things data has focused her career in analytic technology, including working for WealthEngine for many years. She joined iWave at the beginning of 2020 to share their new state of the art technology that she knows will help her clients understand how to engage and leverage their database to get them to mission success more quickly. After all, what other industry measures success by how many great things we can do to help others and our world?