Free Solo: Campaign Planning On Your Own

Free soloing is a form of technical rock climbing where the climbers climb alone without ropes, forcing them to rely entirely on their own individual preparation, strength, and skill. Similarly, in the past two years, the UNICEF USA Prospect Development team has conducted campaign planning, feasibility studies, and campaign prospecting solo - without traditional campaign planning support like external consultants, peer interviews, and other traditional planning methods. In this session, attendees will hear how UUSA launched three campaigns and fundraising initiatives with goals ranging from $3M to $175M and did it with internal resources only. This session is ideal for smaller organizations who do not have the resources for traditional campaign planning but have guts to go it alone!

Megan Tedeschi

Deputy Director, Prospect Intelligence

UNICEF USA

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Free Solo: Campaign Planning On Your Own
Recorded 07/28/2022
Recorded 07/28/2022 Free soloing is a form of technical rock climbing where the climbers climb alone without ropes, forcing them to rely entirely on their own individual preparation, strength, and skill. Similarly, in the past two years, the UNICEF USA Prospect Development team has conducted campaign planning, feasibility studies, and campaign prospecting solo - without traditional campaign planning support like external consultants, peer interviews, and other traditional planning methods. In this session, attendees will hear how UUSA launched three campaigns and fundraising initiatives with goals ranging from $3M to $175M and did it with internal resources only. This session is ideal for smaller organizations who do not have the resources for traditional campaign planning but have guts to go it alone!