Diversifying your Prospect Pool: Methods and Approaches to Social Inclusion in Prospecting

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Recorded at Prospect Development 2022.

The nature of our jobs dictate that we focus on individuals with a given wealth capacity that sometimes excludes various demographics from being cultivated in our organizations. How can we implement approaches and strategies to diversify those prospect pools to be more inclusive of ‘high-quality’ prospects that cover a wider range of social demographics? In this session, we will review prospecting and fundraising techniques gathered from various institutions throughout the US that speak to diversifying our prospects for our organizations.

Steve Anthony Grimes, Jr.

Helen Brown Group

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Diversifying your Prospect Pool: Methods and Approaches to Social Inclusion in Prospecting
Recorded 07/28/2022
Recorded 07/28/2022 Recorded at Prospect Development 2022. The nature of our jobs dictate that we focus on individuals with a given wealth capacity that sometimes excludes various demographics from being cultivated in our organizations. How can we implement approaches and strategies to diversify those prospect pools to be more inclusive of ‘high-quality’ prospects that cover a wider range of social demographics? In this session, we will review prospecting and fundraising techniques gathered from various institutions throughout the US that speak to diversifying our prospects for our organizations.
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