Creating Portfolios Categories that Reflect Reality: Alternatives to Tracking the Gift Cycle at the Prospect Level

Sarah Cadbury is the executive director of prospect development at Temple University, where she leads a team of six talented professionals. Together, the team is building a comprehensive prospect management program, with innovative business practices and robust reporting in order to facilitate strategic engagement of donors.

She is also a consultant with Huron where she works with a variety of clients to build impactful prospect development functions. Prior to this role, Cadbury was the director of prospect research and management at the Philadelphia Museum of Art, where she led all aspects of prospect research and management operations. She provided insight and direction to leadership to develop strategic initiatives and establish goals, including setting a $525 million campaign goal and initiating the museum’s first prospect identification program, resulting in an elevated major gifts program.