Cost Per Dollar Raised (CPDR) or Return on Investment (ROI)? Two Sides of the Same Coin to Assist with Analyzing Fundraiser Performance and Supplementing Donor Pipelines

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Prospect pipeline analysis has been one of the primary methods used to forecast campaign and individual fundraising. One piece of analysis that shouldn't be ignored, however, is the importance of measuring Cost Per Dollar Raised (CPDR) or Return on Investment (ROI) as a way to supplement your organization's prospect pipeline but more importantly, place realistic goals and expectations on the fundraising professional who will be taking on a development project. CPDR or ROI is a simple measurement of development costs against fundraising revenue and can be used for benchmarking internally and cross-industry. In this breakout session, you will learn the tools and methodologies to employ this analysis and be on your way to supporting development goal-setting in your organization or department.

Prospect pipeline analysis has been one of the primary methods used to forecast campaign and individual fundraising. One piece of analysis that shouldn't be ignored, however, is the importance of measuring Cost Per Dollar Raised (CPDR) or Return on Investment (ROI) as a way to supplement your organization's prospect pipeline but more importantly, place realistic goals and expectations on the fundraising professional who will be taking on a development project. CPDR or ROI is a simple measurement of development costs against fundraising revenue and can be used for benchmarking internally and cross-industry. In this breakout session, you will learn the tools and methodologies to employ this analysis and be on your way to supporting development goal-setting in your organization or department.

Omar Maglalang

Manager, Revenue Operations

Texas Children's Hospital

Omar Maglalang is Manager, Revenue Operations for Philanthropy for Texas Children's Hospital (TCH), now the #3 ranked pediatric hospital in the U.S. according to U.S. News & World Report. Prior to TCH, he was Manager of Relationship Management Systems at the University of Houston and previously worked in research and analytics roles for Penn State University and Old Dominion University. Omar is experienced in prospect and portfolio analytics, development metrics, dashboard trends, market research and other data mining efforts specific to philanthropy services. During his spare time, he enjoys traveling to international destinations with his family and is an avid golfer.    

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Cost Per Dollar Raised (CPDR) or Return on Investment (ROI)? Two Sides of the Same Coin to Assist with Analyzing Fundraiser Performance and Supplementing Donor Pipelines
Recorded 08/28/2023  |  60 minutes
Recorded 08/28/2023  |  60 minutes Prospect pipeline analysis has been one of the primary methods used to forecast campaign and individual fundraising. One piece of analysis that shouldn't be ignored, however, is the importance of measuring Cost Per Dollar Raised (CPDR) or Return on Investment (ROI) as a way to supplement your organization's prospect pipeline but more importantly, place realistic goals and expectations on the fundraising professional who will be taking on a development project. CPDR or ROI is a simple measurement of development costs against fundraising revenue and can be used for benchmarking internally and cross-industry. In this breakout session, you will learn the tools and methodologies to employ this analysis and be on your way to supporting development goal-setting in your organization or department.
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