Building Relationships Based on Love
Recorded at Prospect Development 2022.
The folx at Oregon Food Bank (OFB) are thinking a bit differently about their philanthropy approach as they decenter money and center love and equity. Historic performance metrics can influence if relationship managers remain in harmful relationships, feel valued/seen in their work, or stay in philanthropy at all. Hear from a small shop and caused-based organization about their methodology that has informed their donor prospecting, is transforming their fundraising to make it accessible to diverse fundraisers, and how they’re measuring love.
Prospect Research Developer
Oregon Food Bank
Melissa Yale (she/her/hers) is a Prospect Research and Management Developer. She has been in prospect development for 4 years and at Oregon Food Bank (OFB) for 8 years. Prior to joining the prospect development team, she was a frontline fundraiser working with affinity groups to coordinate and manage large annual fundraisers. She was a mechanical engineer developing technology consumer products for 14 years and earned her MBA from Portland State University before finding a profession that fit her purpose.
Her work at OFB has allowed her to take the systems approach from engineering and apply it to evaluating supporters’ potential, allowing for the creation of new processes and evaluation tools while keeping the bigger picture of community centric philanthropy in mind. Plus, she loves data, making it engaging for all, and figuring out how we can use it to inform decisions.
A 20 year Oregon transplant, Melissa enjoys spending time at the theater as a volunteer usher, growing tomatoes, cooking experiments, and planning for the next travel adventure around the Pacific Northwest when her parents visit.