Better, Stronger, Faster: Rebuild Your Qualification Program

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Is your qualification program struggling to yield results? Are the basics you have in place just not cutting it? You're not alone! The efficient and effective qualification of new major gift prospects is paramount to fundraising success, but the process can be challenging for both prospect development professionals and their frontline partners. In this session, we will discuss common pain points and the distinct roles of analytics, prospect research, and relationship management in helping mitigate them. Attendees will come away with thoughtful strategies for providing their frontline partners with the information, motivation, and structure needed to take their qualification efforts to the next level.

Catherine Flaatten

Associate Vice President of Prospect Development

BWF

Catherine Flaatten, MPH, CFRE, is the associate vice president of prospect development at BWF where she partners with clients to develop creative, bespoke solutions to all types of prospect development challenges. Previously, she served in various roles at The George Washington University, most recently as the managing director of research and relationship management. Catherine has also worked in prospect development at Share Our Strength/No Kid Hungry, the National Psoriasis Foundation, and the BrightFocus Foundation.

A regular speaker and author within the prospect development community, Catherine currently serves as the immediate past president of Apra Metro DC, is a trustee of the Apra Foundation, and was recently elected to the Apra Board of Directors.

Catherine holds a BA in International Affairs and an MPH in Maternal and Child Health, both from The George Washington University.

Sarah Price

Managing Director of Research Services

BWF

Abbey Bignell

Senior Manager, Prospect Management

Children's Hospital Colorado Foundation

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Better, Stronger, Faster: Rebuild Your Qualification Program
Recorded 08/28/2023  |  60 minutes  |   Closed captions available
Recorded 08/28/2023  |  60 minutes  |   Closed captions available Is your qualification program struggling to yield results? Are the basics you have in place just not cutting it? You're not alone! The efficient and effective qualification of new major gift prospects is paramount to fundraising success, but the process can be challenging for both prospect development professionals and their frontline partners. In this session, we will discuss common pain points and the distinct roles of analytics, prospect research, and relationship management in helping mitigate them. Attendees will come away with thoughtful strategies for providing their frontline partners with the information, motivation, and structure needed to take their qualification efforts to the next level.
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