Best Practices for Utilizing Social Media in Prospect Research

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Social media is an invaluable resource for prospect research, but both the volume of information--and, many times, the content--can be overwhelming and leave researchers wondering where to start and how best to apply what they're finding. This session will provide attendees with the tools for ''cutting through the noise'' of social media to find the information that matters, and also give guidance for how to approach those situations where sensitive information is discovered via social media.

Jacob Astley

Assistant Vice President of Prospect Development

Oklahoma State University Foundation

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Best Practices for Utilizing Social Media in Prospect Research
Recorded 08/28/2023  |  60 minutes
Recorded 08/28/2023  |  60 minutes Social media is an invaluable resource for prospect research, but both the volume of information--and, many times, the content--can be overwhelming and leave researchers wondering where to start and how best to apply what they're finding. This session will provide attendees with the tools for ''cutting through the noise'' of social media to find the information that matters, and also give guidance for how to approach those situations where sensitive information is discovered via social media.
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