Benchmarking in Higher Education Fundraising

Recorded On: 11/13/2019


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The Kellogg School of Management at Northwestern University has formulated a data-driven fundraising strategy by performing benchmarking analysis. This has enabled The Kellogg School of Management to double down on their strengths while improving on their weaknesses. Learn how your own school can use benchmarking analysis to develop the ultimate campaign strategy.

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Benchmarking in Higher Education Fundraising
Recorded 11/13/2019
Recorded 11/13/2019 The Kellogg School of Management at Northwestern University has formulated a data-driven fundraising strategy by performing benchmarking analysis. This has enabled The Kellogg School of Management to double down on their strengths while improving on their weaknesses. Learn how your own school can use benchmarking analysis to develop the ultimate campaign strategy.

Zachary Robson

Data Analyst Associate

Kellogg School of Management at Northwestern University

Zach has previously worked on data analysis projects for The University of Iowa Center for Advancement and The University of Chicago Alumni Relations and Development. Currently, Zach is a Data Analyst Associate for the Kellogg School of Management at Northwestern University focusing on data analysis and reporting. In addition, Zach works closely with the annual giving team to measure and help further optimize their results while designing more effective, customized outreach.