Behavioral Basics: Using Data Science to Predict Engagement and Philanthropy

Recorded On: 11/11/2019


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A significant portion of analytics to support engagement and fundraising is focused on what someone may do: how much they may give, what message, which channel and when? While useful insights, they are simply focused on outcomes. What if we could capture, and understand the “why” of philanthropy and engagement? This session will focus on the field of behavioral data science, which can give us insight into the motivations of our constituents and greater opportunity to positively impact before they give. Getting started may seem like a daunting task, but when it comes to philanthropy, plugging in to data science can and should be an integral part of every organization. This session is designed for practitioners at all levels as we delve into behavioral data science trends and implications for fundraising and donor engagement.

This webinar is worth (1) CFRE point.

This session is part of the Plug in to Data Science Bundle.

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Behavioral Basics: Using Data Science to Predict Engagement and Philanthropy
Recorded 11/11/2019
Recorded 11/11/2019 A significant portion of analytics to support engagement and fundraising is focused on what someone may do: how much they may give, what message, which channel and when? While useful insights, they are simply focused on outcomes. What if we could capture, and understand the “why” of philanthropy and engagement? This session will focus on the field of behavioral data science, which can give us insight into the motivations of our constituents and greater opportunity to positively impact before they give. Getting started may seem like a daunting task, but when it comes to philanthropy, plugging in to data science can and should be an integral part of every organization. Join us in a panel discussion designed for practitioners at all levels as we delve into behavioral data science trends and implications for fundraising and donor engagement.

Louis Diez

Executive Director of Annual Giving

Muhlenberg College

Louis Diez serves as Executive Director of Annual Giving with Muhlenberg College. Previously, he was Director of the Annual Fund and Development Business Operations at the Baltimore Symphony Orchestra and Associate Director of Development at Johns Hopkins SAIS. In this last role, he led annual giving efforts and worked closely with the Latin-American Studies Program to fund major priorities. Prior to Hopkins, he was the annual fund director at a liberal arts college in Tennessee. Of varied interests, Louis holds an MBA from CUNEF, a PhD in business administration from Universidad Rey Juan Carlos (both in Spain), and an MM in Music Performance from the University of Tennessee. Louis writes about philanthropy on his blog at www.marktlab.com.

Jay Dillon

Founder

Alumni Identity Fundraising Consultants

Dr. Jay Le Roux Dillon is a social scientist and Founder of Alumni Identity Fundraising Consultants. His research and consulting practice helps institutions identify ideal alumni donors through the lens of social psychology and data science (try it at alumniidentity.com). Jay was previously Director of Alumni Engagement at the University of San Francisco and Executive Director of Alumni Strategic Initiatives at UCLA. Dr. Dillon is dedicated to improving philanthropy in order to bring social justice and equity to education. He holds a doctorate in organization and leadership from USF and a master’s and bachelor’s degree in music from UCLA.

Rachelle Martino

Applied Behavioral Science Consultant

BehavioralSight

Rachelle is a skilled practitioner in the world of applied behavioral science. Years of experience in consulting and industry has left a deep appreciation and passion for the challenges and opportunities that await those who seek to employ behavioral science in the business setting. Rachelle works with clients to build their internal experimentation capabilities or establish better ways to measure desired signals within the inevitable noise of daily operations. She enjoys seeing ideas brought to life through application and real-world pressure testing. Prior to BehavioralSight, Rachelle worked for Outcome Health, leading the effort to utilize experimentation as a tool to measure and improve patient behavior change and align with value-based care incentives. She also consulted for TGG Group and before that, Deloitte’s Strategy and Operations practice.