Be at the Ready: Preparing Your Prospect Development Program for a Campaign

Recorded On: 11/06/2020

Another campaign, another chance to enhance how prospect development impacts your organization’s fundraising success. Learn how to effectively engage in the campaign planning process and identify ways your team can positively influence campaign productivity. Hear from an expert who has partnered with dozens of organizations at every campaign stage to learn what works and how to avoid common, well-intentioned mistakes. Whether it’s your first or fourth campaign, you will walk away with actionable solutions to ready your team for the oncoming flurry of campaign activity.

This session is part of the Plug In to Campaigns Bundle.

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Be at the Ready: Preparing Your Prospect Development Program for a Campaign
Open to view video.
Open to view video. Another campaign, another chance to enhance how prospect development impacts your organization’s fundraising success. Learn how to effectively engage in the campaign planning process and identify ways your team can positively influence campaign productivity. Hear from an expert who has partnered with dozens of organizations at every campaign stage to learn what works and how to avoid common, well-intentioned mistakes. Whether it’s your first or fourth campaign, you will walk away with actionable solutions to ready your team for the oncoming flurry of campaign activity.
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Sarah Clough

Consultant

Marts & Lundy

Sarah Clough is a consultant with Marts & Lundy. Her unique background fuses philanthropy, relationship management, data analysis, process improvement, strategic planning and change management. Prior to returning to Marts & Lundy in 2020, Sarah was vice president with a national thought-leader on integrated marketing, partnering with higher education institutions to position their brands to differentiate themselves from competitors, develop marketing strategies to generate interest from target audiences and position programs in ways that positively impact outcomes. Sarah attended Cornell College (B.Mus.) and Boston University (M.S.). She has served on several boards, including the Apra Great Plains board of directors, and is a volunteer member of her local rural ambulance service as a certified Advanced EMT.