Apra Partner Webinar: Using Analytics to Start or Grow Your Major Giving Program

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You’re examining your major giving program and see the need to be more data-inspired and intentional. Are your major donors giving less? Do you have fewer major gift donors because of aging or attrition? Have you been overly reliant on a small group of donors to shoulder a high percentage of your operating or special campaign efforts? Suffering development officer turnover or burnout?

Time to embark on an analytics project to better understand and uncover your constituents’ potential! It’s time to maximize, utilize, synthesize, strategize and analyze!

In this session, you will tactics for:

  1. Understanding the tools available to identify high value prospects in your constituency
  2. Building segmentation to strategize for action
  3. Understanding important KPIs for an ongoing healthy and robust major and planned giving programs

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Using Analytics to Start or Grow Your Major Giving Program
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes You’re examining your major giving program and see the need to be more data-inspired and intentional. Are your major donors giving less? Do you have fewer major gift donors because of aging or attrition? Have you been overly reliant on a small group of donors to shoulder a high percentage of your operating or special campaign efforts? Suffering development officer turnover or burnout? Time to embark on an analytics project to better understand and uncover your constituents’ potential! It’s time to maximize, utilize, synthesize, strategize and analyze! *Full participation is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification
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Tanya Cole

Strategic Consultant, Principle

Blackbaud

Tanya joined Blackbaud in 2019.  She has served the Minneapolis/St. Paul community since 1993 in a variety of roles, mainly involving prospect research and prospect management as well as annual giving and campaign management.  A two-time Apra-Minnesota board member and long-time Blackbaud power user, Tanya enjoys educating and exciting her clients in using their Blackbaud analytics tools to reach new philanthropic success.

Carol Belair

Strategic Consultant, Principal, Analytics Services

Blackbaud, Inc.

Carol Belair joined Blackbaud in 2003 and has been in non-profit fundraising, prospect research and analytics since 1995. She has worked with hundreds of clients, written papers, blogs and articles and spoken at many conferences and webinars, including BBCON, APRA and AHP with a focus on co-presenting with Blackbaud nonprofit clients.  She feels that nonprofit clients’ successful usage of Blackbaud analytics and software is where the “rubber meets the road.”  She feel so privileged to help nonprofit organizations on a day-to-day basis achieve their goals by using Blackbaud’s Data Intelligence solutions and ResearchPoint software.  She has a BA in Music from the University of Minnesota and completed graduate studies in marketing communications from University of St. Thomas in Minneapolis, MN.  She lives in a suburb of Minneapolis, MN and in the winter lives in the Space Coast of Florida.