Apra Partner Webinar: Using Analytics to Start or Grow Your Major Giving Program
You’re examining your major giving program and see the need to be more data-inspired and intentional. Are your major donors giving less? Do you have fewer major gift donors because of aging or attrition? Have you been overly reliant on a small group of donors to shoulder a high percentage of your operating or special campaign efforts? Suffering development officer turnover or burnout?
Time to embark on an analytics project to better understand and uncover your constituents’ potential! It’s time to maximize, utilize, synthesize, strategize and analyze!
In this session, you will tactics for:
- Understanding the tools available to identify high value prospects in your constituency
- Building segmentation to strategize for action
- Understanding important KPIs for an ongoing healthy and robust major and planned giving programs
Strategic Consultant, Principle
Tanya joined Blackbaud in 2019. She has served the Minneapolis/St. Paul community since 1993 in a variety of roles, mainly involving prospect research and prospect management as well as annual giving and campaign management. A two-time Apra-Minnesota board member and long-time Blackbaud power user, Tanya enjoys educating and exciting her clients in using their Blackbaud analytics tools to reach new philanthropic success.
Principal at Blackbaud
Carol joined Blackbaud in 2003 and has been in non-profit fundraising prospect research and analytics since 1995. She has served hundreds of clients, written papers, blogs and articles and speaks at several conferences, including bbcon and Apra, with a focus on co-presenting with her Blackbaud nonprofit clients. Carol feels privileged to help nonprofit organizations on a day-to-day basis achieve their goals using Blackbaud’s Giving Insights solutions and ResearchPoint software.