Apra Partner Webinar: Public Records vs. Generative A.I.: You Decide

Includes a Live Web Event on 10/22/2026 at 12:00 PM (EDT)

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The tools that transformed prospect development are being challenged - and the verdict isn't in yet. In this interactive webinar, you become the jury. Through live polls, real-world search scenarios, and peer debate, you'll weigh the arguments for aggregated public records against those for generative A.I. and cast your votes along the way. The result might surprise you.

For decades, public records tools have been the backbone of prospect research - reliable, citable, and trusted. Now generative A.I. is making a case for itself, and the pressure to decide between them is landing squarely on your budget and your workflow. But what if the whole "versus" framing is the wrong question? Join us to find out what the evidence actually says - and where your peers are landing.

What you'll learn:
1. How public records and generative A.I. tools each perform on real prospect research tasks - and where each one falls short.
2. How to evaluate your organization's specific research needs so you can make a tool decision with confidence, not pressure.
3. The real risks of generative A.I. in prospect research - and the frameworks already available to help you use it responsibly, including APRA's Ethics in A.I. Toolkit.
4. How to make the case to leadership for the tools your team actually needs.

Jennifer Filla

Jennifer Filla

CEO

Aspire Research Group LLC

Jennifer Filla is CEO of Aspire Research Group, a fundraising research consulting firm specializing in major gifts, and President of the Prospect Research Institute, an online learning community for prospect development professionals. With nearly two decades of experience leading Aspire Research Group, Jen has worked with organizations around the globe, helping them identify and connect with their best donor prospects.A resourceful fundraiser with deep expertise in prospect research, Jen is driven by a simple belief: every development officer deserves a methodical, replicable process for major gift success. She is co-author of Prospect Research for Fundraisers: The Essential Handbook, part of the AFP-Wiley Fund Development Series, and has created numerous research workbooks and educational resources for the field. A frequent speaker at national and international conferences, Jen has presented at both AFP and APRA International conferences and is known for her practical, accessible approach to complex topics. She holds leadership positions in the Association of Professional Researchers for Advancement (APRA) and the Association of Fundraising Professionals (AFP), and has served as a volunteer and trustee for organizations including The Center Foundation and Habitat for Humanity of Delaware County.

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Apra Partner Webinar: Public Records vs. Generative A.I.: You Decide
10/22/2026 at 12:00 PM (EDT)  |  60 minutes
10/22/2026 at 12:00 PM (EDT)  |  60 minutes The tools that transformed prospect development are being challenged - and the verdict isn't in yet. In this interactive webinar, you become the jury. Through live polls, real-world search scenarios, and peer debate, you'll weigh the arguments for aggregated public records against those for generative A.I. and cast your votes along the way. The result might surprise you. For decades, public records tools have been the backbone of prospect research - reliable, citable, and trusted. Now generative A.I. is making a case for itself, and the pressure to decide between them is landing squarely on your budget and your workflow. But what if the whole "versus" framing is the wrong question? Join us to find out what the evidence actually says - and where your peers are landing. What you'll learn: 1. How public records and generative A.I. tools each perform on real prospect research tasks - and where each one falls short. 2. How to evaluate your organization's specific research needs so you can make a tool decision with confidence, not pressure. 3. The real risks of generative A.I. in prospect research - and the frameworks already available to help you use it responsibly, including APRA's Ethics in A.I. Toolkit. 4. How to make the case to leadership for the tools your team actually needs.
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