Apra Partner Webinar - Managing Trust: Ethical Generosity Development

Includes a Live Web Event on 05/14/2025 at 12:00 PM (EDT)

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We are entering new worlds in fundraising and prospect development with the exponential growth of AI - more focus on data privacy and security and higher-than-ever demands on identifying new donors and expanding existing relationships.  As a profession, we're also seeing declines in overall giving and in trust in nonprofits. In this session, we'll explore current trends in the sector, data-led approaches to building and maintaining trust and how we can respond to the current landscape in ways that encourage and foster trust, reciprocity and shared goals for future fundraising. * 

*Full participation is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

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Apra Partner Webinar - Managing Trust: Ethical Generosity Development
05/14/2025 at 12:00 PM (EDT)  |  60 minutes
05/14/2025 at 12:00 PM (EDT)  |  60 minutes We are entering new worlds in fundraising and prospect development with the exponential growth of AI - more focus on data privacy and security and higher-than-ever demands on identifying new donors and expanding existing relationships. As a profession, we're also seeing declines in overall giving and in trust in nonprofits. In this session, we'll explore current trends in the sector, data-led approaches to building and maintaining trust and how we can respond to the current landscape in ways that encourage and foster trust, reciprocity and shared goals for future fundraising. * *Full participation is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
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T. Clay Buck

Lead Fundraising Coach

Kindsight

Clay (the “T.” is silent) has been developing organizations and advancing missions for over thirty years. He’s held just about every position in nonprofit fundraising and communications from Grant Writer to Chief Development Officer and everything in between. He’s a wide-eyed optimist about the power of generosity to change the world and focuses primarily on individual giving, strategic planning, teaching and training, storytelling, and building systems that support and empower successful, ethical fundraising. Clay is the founder and principal of TCB Fundraising, creator of the Fundraiser’s Planner, and co-host of the #1 ranked fundraising podcast “Fundraising is Funny.”