Apra Partner Webinar: Get Ready for Giving Tuesday: Move your Mission Forward this Giving Season & Beyond
December is known as National Giving Month for good reason. More than 30% of giving takes place at the end of the year, with Giving Tuesday as an official kick-off. How do you make the most of this critical fundraising season?
During our upcoming webinar with APRA, we’ll look at trends that could influence your fundraising and the benefits of expanding donor research across more sources beyond public records, including:
-News and company information to help identify corporate donors whose environmental, social or governance (ESG) commitments align with your mission;
-Company and executive data, including foundation information, for building executive lists for targeted engagement campaigns;
-Wealth indicators to match donation requests to individuals’ priorities and propensity to give;
-News and legal information to conduct donor due diligence to protect your organization from reputational damage;
-Job histories, education backgrounds, memberships, and affiliations to capture a more complete view of prospective and current donors so you can personalize fundraising appeals; and
-Donor profiles featuring visualizations to help you spot critical information faster.
Senior Product Manager
Brett Herzog is a seasoned product development and technology professional – having served at industry-leading companies such as Thomson Reuters, Follett Corporation, and LexisNexis for the past 20 years. He brings a unique perspective to his role (product leader for Nexis® for Development Professionals) based on his experience working on the client and vendor side in legaltech, edtech, and most recently in non-profit and faith-based markets. He lives in Greenville, SC with his wife where they have become obsessed with pickleball as they transition to empty-nesters.
Customer Success Manager
Margaret Hart has worked with thousands of philanthropic organizations, academic institutions, and businesses during her tenure at LexisNexis. As a Client Success Manager, she combines the knowledge gained as a prospect researcher and non-profit development officer, with an understanding of how development professionals need to use information to maximize donations and nurture relationships.