Apra Partner Webinar: Buried Treasure: Mapping Your Way to Grateful Patient Donors
Recorded On: 07/24/2024
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- Non-member - $42
- Professional Member - Free!
- Associate Member - Free!
Every month, Leslie Frucht at Valley Hospital Foundation screens a list of inpatient prospects using Blackbaud's Grateful Patient Solution, ResearchPoint, and Raiser’s Edge NXT. This session maps out the methodology going from a list of over 18,000 patients to 10-20 names that are presented during monthly prospect management meetings. We’ll provide strategies on how to leverage this tool for any type of nonprofit that has a stream of non-donor prospects for potential donor conversion strategies such as a patients, members, ticket buyers, gift shop buyers at hospitals, health centers/associations, museums, athletic events, history centers, gardens/nature preserves, theatres and other performance groups, etc. Leslie will also provide information on how gift officers at the Foundation have had success using Blackbaud solutions and software towards a $125 million campaign goal for a new hospital, which in turn is applicable for capital campaigns with all of these types of organizations and prospects.*
*Full participation is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
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Leslie Frucht
Development Research Coordinator
The Valley Hospital Foundation
- Leslie Frucht is an accomplished donor database administrator and prospect researcher with more than 25 years of experience in non-profit fundraising across the healthcare, higher education, and private secondary education spaces. In her current role she is the development operations coordinator and prospect researcher for Ridgewood, NJ-based Valley Health System. She has been a Raiser’s Edge user since 1996 and prospect researcher since 1999. Presently she uses her expertise in proactive and reactive prospect research to identify prospects and propel her organization toward its goals – most recently to support a $125 million capital campaign for a new hospital’s construction in Paramus, NJ, which opened in Spring 2024. She has led successful database migrations from other platforms to Raiser’s Edge and has extensive experience in prospect research, database management, gift entry and acknowledgement, and development committee management. She earned an M.A. in Urban Affairs and Public Policy with a specialization in historic preservation, as well as a B.A. in Geography, both from the University of Delaware. She’s a member of the Association of Professional Researchers for Advancement and the Council for Advancement and Support of Education.
Carol Belair
Strategic Consultant, Principal, Analytics Services
Blackbaud, Inc.
Carol Belair joined Blackbaud in 2003 and has been in non-profit fundraising, prospect research and analytics since 1995. She has worked with hundreds of clients, written papers, blogs and articles and spoken at many conferences and webinars, including BBCON, APRA and AHP with a focus on co-presenting with Blackbaud nonprofit clients. She feels that nonprofit clients’ successful usage of Blackbaud analytics and software is where the “rubber meets the road.” She feel so privileged to help nonprofit organizations on a day-to-day basis achieve their goals by using Blackbaud’s Data Intelligence solutions and ResearchPoint software. She has a BA in Music from the University of Minnesota and completed graduate studies in marketing communications from University of St. Thomas in Minneapolis, MN. She lives in a suburb of Minneapolis, MN and in the winter lives in the Space Coast of Florida.
