20 Data Science Ideas to Increase Your Fundraising Capabilities

Recorded On: 11/13/2019


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In 2013, Cleveland Clinic was doing a lot of manual work, struggled with resource allocation and had trouble identifying potential major gift prospects. In just a few short years, they have built proactive systems and technologies which help their staff improve productivity, measure performance and identify the next major gift prospect. This session will discuss many of the concepts and tools they used in order to make these drastic changes.

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20 Data Science Ideas
Recorded 11/13/2019
Recorded 11/13/2019 In 2013, Cleveland Clinic was doing a lot of manual work, struggled with resource allocation and had trouble identifying potential major gift prospects. In just a few short years, they have built proactive systems and technologies which help their staff improve productivity, measure performance and identify the next major gift prospect. This session will discuss many of the concepts and tools they used in order to make these drastic changes.

Michael London

Sr. Director of Prospect Research, Prospect Management

Cleveland Clinic

Michael London is currently the Sr. Director of Prospect Research, Prospect Management, Systems, and Analytics at the Cleveland Clinic Philanthropy Institute. He manages a unique and multi-functional team composed of six prospect managers, prospect researchers, systems, and analytics professionals. This integrated team works on varied projects that focus on process innovation, data modeling, lead generation, portfolio management, donor analytics, metrics reporting, prospect reporting, and financial reporting. Prior to working at Cleveland Clinic Michael spent three years as a fraud investigator for Sears Holdings Corporation where he managed fraud detection for all locations across the enterprise. During that time, he created and implemented dozens of fraud reports and algorithms that detected hundreds of cases and millions of dollars in fraud per year. Michael has spoken at numerous conferences including: The Tableau conference, APRA-NY, University of Michigan, Apra International, and AAMC. Michael lives in Cleveland, Ohio with his wife and two young sons.