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Set your preferences on your profile page to find content perfect for your interests and needs. Instructions for updating can be found on the FAQ page. Your login information to Apra University is the same as the credentials you use for the Apra website.
Explore Educational Bundles
Apra has made it easier for you to navigate and determine the best-recorded content for your needs by creating education bundles that target your education, from Conference Highlights to Ethics in Action to Wealth Indicators and more. New to Prospect Research? Take advantage of the Apra Fundamentals online modules to fast-track your onboarding.
Launch Your Learning
Gain prospect development knowledge, on us! Watch the industry panel "President's Panel: Apra Leaders Reflect on the Past and Plan for the Future" recorded at the Prospect Development virtual event in July 2021.
Upcoming Webinars
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Contains 2 Product(s)
Apra is excited to bring you Apra Fundamentals: Prospect Research! Join us for online networking opportunities and learning exercises combined with additional learning in the weeks leading up to the event. You will not only have access to the online community of attendees and faculty experts, but also the opportunity to attend a virtual program taking place this Winter 2025: February 24, 26, and 28. The program focuses on the four key areas of prospect development: Campaigns, Prospect Research, Prospect Management, and Data Science. It also explores fundraising terms and technologies as well as techniques and resources for finding and analyzing biographical, background, and financial information; introduces participants to corporate and foundation research, and delves into how available data can be used to formulate gift capacities and inform fundraising operations. In addition, the program covers guiding concepts related to prospect research, such as navigating ethical considerations in conducting research, best practices for managing and reporting prospect data and creating quality research products.
Apra is excited to bring you Apra Fundamentals: Prospect Research! Join us for online networking opportunities and learning exercises combined with additional learning in the weeks leading up to the event. You will not only have access to the online community of attendees and faculty experts, but also the opportunity to attend a virtual program taking place this Winter 2025: February 24, 26, and 28.
The program focuses on the four key areas of prospect development: Campaigns, Prospect Research, Prospect Management, and Data Science. It also explores fundraising terms and technologies as well as techniques and resources for finding and analyzing biographical, background, and financial information; introduces participants to corporate and foundation research, and delves into how available data can be used to formulate gift capacities and inform fundraising operations. In addition, the program covers guiding concepts related to prospect research, such as navigating ethical considerations in conducting research, best practices for managing and reporting prospect data and creating quality research products.All times are in the Central Time Zone.
Monday, February 24, 2025
10:30 a.m. - 12:00 p.m.
Welcome and Introduction
Ethics, Privacy and Security Best Practices
Through the use of case studies, participants, and faculty will explore regulations, considerations, and best practices for responsibly using data for fundraising.
Prospect Identification
Participants work in small groups to develop strategies to identify top prospects for assigned scenarios.
12:00 p.m. - 12:30 p.m.
Optional Q&A: What is your toughest prospecting challenge?
Wednesday, February 26, 2025
10:30 a.m. - 12:00 p.m.
Working with Development Officers
Explore tried and true techniques for prioritizing research requests, establishing standard deliverables, and orienting fundraisers to what research is and your role in it.
Portfolio Management
Faculty will share best practices for portfolio management and portfolio strategy meetings.
12:00 p.m. - 12:30 p.m.
Optional Q&A: What challenges have you experienced with development officers? Stump us!
Friday, February 28, 2025
10:30 a.m. - 12:00 p.m.
Creating Research Profiles
In this group exercise, we will all work together as a team to find available information and distill it in profile format.
Capacity Ratings
Learn about estimating wealth using 5% capacity ratings, real estate holdings, partnerships with vendors and screenings, plus common troubleshooting barriers.
12:00 p.m. - 12:30 p.m.
Final Q&A: Our panel of experts will round out the day by answering your toughest questions.
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Register
- Non-member - $610
- Professional Member - $475
- Associate Member - $475
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