Utilizing Data Analytics to Drive Campaign Planning & Beyond

Recorded On: 10/07/2020


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Join this case study presentation on data analytics driving campaign and organizational strategy. Learn about Marts & Lundy's methodology to determine campaign feasibility, and how Children's National utilized the results to prepare for a 2020 campaign launch. The session will also cover how they pivoted when COVID-19 hit.

This webinar is worth (1) CFRE point.

This webinar is part of the Data Science Now 2020 bundle.

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Utilizing Data Analytics to Drive Campaign Planning & Beyond
Open to view video.
Open to view video. Join this case study presentation on data analytics driving campaign and organizational strategy. Learn about Marts & Lundy's methodology to determine campaign feasibility, and how Children's National utilized the results to prepare for a 2020 campaign launch. The session will also cover how they pivoted when COVID-19 hit.
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Meredith Chipman

Senior Associate Director, Campaign

Children's National Hospital Foundation

Meredith Chipman is the Senior Associate Director, Campaign at Children's National Hospital Foundation. Meredith has worked at Children's National in a variety of roles over the last 8 years including Major Gifts, Principal Gift Stewardship, and Board and Leadership Engagement. In her current role, Meredith works directly with the Chief Operating Officer to strengthen organizational effectiveness, strategy and collaboration in preparation for a future fundraising campaign. She holds a bachelor's degree in telecommunications from the University of Florida.

Brian Zive

Analytical Solutions Consultant

Marts & Lundy

Brian Zive has been working in the fundraising industry since 1999. Throughout his career, Brian has combined his technical ability with his industry knowledge to bring fundraising data to life. Prior to joining Marts & Lundy as an Analytical Solutions consultant June 2016, he was the lead data analyst for Resource Development at Massachusetts Institute of Technology, where he provided analysis that helped MIT prepare for the launch of their Campaign for a Better World. From 2006 to 2012, Brian became an accomplished data analyst, report writer, and Raiser’s Edge administrator at Massachusetts General Hospital during their Campaign for the Third Century of MGH Medicine. Brian started his development career at his alma mater, Boston University. He earned a master’s degree in computer information systems, also from Boston University.