The State of Consumer Wealth in 2021 & How to Engage with High Net Worth Households
Recorded On: 07/14/2021
Since the beginning of the global pandemic, consumer behavior has been extremely volatile. The impact on consumer wealth, and therefore philanthropy, are also uncertain. Prospect researchers and major gift officers are struggling to identify, understand, and engage high net worth individuals.
Understanding the overall landscape and shifts in consumer wealth, geographic locations, and behavior will dramatically alter organizations’ ability to leverage data to drive outcomes. In this session, presented by Arup Banerjee, CEO of Windfall, he will be covering:
- Current macroeconomic environment and changes in wealth over the past year
- Looking to past trends to uncover potential views into future shifts in consumer behavior
- The impact to philanthropy and how organizations can leverage better data for prospecting and research
- The fundamental building blocks for data-driven fundraising, and the opportunities the current macro environment present
This webinar is worth (1) CFRE point.
CEO & Co-founder
Arup Banerjee is the CEO and Co-Founder of Windfall, a data company that helps nonprofits identify, understand, and engage the affluent. Arup has over 15 years of experience building data-related technology companies. Prior to Windfall, Arup served as SVP, Product at Radius, a B2B predictive marketing company that raised over $125 million. Earlier in his career, Arup helped build out technical infrastructure and analytics frameworks at GoodData, a cloud-based business intelligence company based out of San Francisco. Arup holds degrees in Computer Science and Economics from Duke University and an MBA from the Haas School of Business, UC Berkeley.